sustainability in the fitness industry

One of the most sustainable things people can do is dump the car and ride their bicycle or walk to work, for example. David Attenboroughs Blue Planet exposed a large audience to the damage plastic pollution is doing to the ocean, while the Intergovernmental Panel on Climate Change (IPCC) has said, in no uncertain terms, that without rapid and unprecedented changes to our lifestyles and business practices, the world is hurtling towards climate catastrophe. There are many business benefits to being an eco-friendly gym or fitness center. Fitness and Sustainability Overview Overall, sustainability in the fitness industry is still not where it needs to be, much like the world we live in today. 80% of investors recognize that companies that build sustainability into their operations are better performing financially. To learn more, check out the following resources: This organization supports LEED certification and green buildings worldwide: Aesthetic as well as high-quality fitness equipment that is also sustainable can be found in the Shark Fitness Shop. Sustainability is defined as taking action to protect our shared environmentair, water, land and ecosystemsin ways that are economically viable, beneficial to human health and well-being, and socially just in the long term, according to the U.S. Environmental Protection Agency (EPA 2021). The younger generation of today cares about climate change, the planet and who they do business with. The earlier you can get [sustainable] items into the design, the easier it will be to accomplish.. What sustainability issues impact the fitness industry? Hint: try using the name of the nearest city. As a participant, you will discover the necessary sustainability tools to convert the knowledge acquired from this program into real, actionable strategies in your own . Accessed May 27, 2022: mckinsey.com/business-functions/people-and-organizational-performance/our-insights/great-attrition-or-great-attraction-the-choice-is-yours. Choose eco-friendly suppliers and materials over suppliers that don't have sustainability a priority. Find out about what you need to do if you are a fitness supplier. Trends suggest that todays consumer, impacted by pandemic events, thinks more about fitness within the realm of self-care and total wellness. Summersalt's eco-friendly fitness clothing line uses sustainable practices and still maintains an affordable price . Waterless urinals can eliminate mens room flushes. Alternatively, contact your local utility for energy measurement resources. Accessed May 27, 2022: leisureopportunities.co.uk/news/Energy-sobriety-and-less-is-more-key-themes-at-European-Energy-Transition-Conference/349469. The latest trend in fitness involves exercise machines that turn the energy human exertions produce. Codes are usually prepared by industry bodies and advise members on how to prevent or minimise environmental harm. Cut back on plastic wrap. During the first few weeks of lockdownMarch 9-24, 2020overall downloads of health and fitness apps grew 27 percent, but apps that include a community component saw four times as many downloads. Imagine the possibilities if we channel that energy to also improve the world that we all inhabit. Endelman says that if too many people take bio-breaks at the same time, dryers can be too time consuming to be workable. If you own a building and are considering a remodel, conduct an energy audit. Millions of people across the globe are members of gyms or sports clubs. Accessed May 27, 2022: epa.gov/report-environment/sustainability-and-roe. The company's own solar power is used for production. But currently, too many sports and physical activity organisations see environmental sustainability and corporate social responsibility CSR as ad-hoc bolt-on initiatives, rather than core to their business objectives. Update your windows. Alternatively, consider replacing old equipment with energy-generating machines. This doesnt mean making people work out. Accordingly, the gym equipment and fitness machines at NOHrD are mainly made with wood and other natural materials. The total turnover of the sports and fitness article industry in Germany in 2017 was around 7.5 billion euros. Running a sustainable business promotes healthy choices, protects our ecosystem and is increasingly important for attracting clients and quality personnel. It is evolving from a niche to a mainstream industry, and many players have entered it with long-term plans and strategies. This seems to reduce waste, keep facilities clean and keep members happy, he says. A 2020 IBM survey reported that nearly 60% of consumers surveyed are willing to change shopping habits to reduce environmental impact. ), Now, as the fitness industry continues to recover after months of COVID-19 restrictions, fitness professionals can redefine business as usual to integrate an emphasis on green fitness.. Sustainable fitness begins and ends with ECO-POWR; a revolutionary green technology for the fitness industry. For example, infrared saunas consume much less energy than other sauna types. Its about minimising your negative impacts and increasing your positive impact. The Customer Engagement Playbook for Your Fitness Business Accenture Strategy Research Report. Plastic is not. At the core of this trend is making fitness more accessible and convenientand less dauntingwith emphasis on moving your body however, wherever, and whenever you can. Investigate regional possibilities. Equip faucets with sensors for automatic on/off control. Both recently signed a commitment to achieve carbon neutrality by 2050, while the IOC is making sustainable development compulsory criteria for cities bidding to host the Olympic Games. Powered by HCM. Further, green practices not only minimize your costs, but attract an emerging demographic of young consumers who can become great customers and great employees. All Rights Reserved. Nevertheless, there is a large opportunity to unify the research in both fields to develop a unique, simple, and effective solution. We would like to show you that this sustainable basic idea can also be implemented there with the ECO-friendly fitness equipment providers NOHrD and SportsArt. SportsArt E876 SENZA Status Line Crosstrainer, SportsArt G690 Verde Treadmill ECO-POWR Status Line - EXHIBITION MODEL, SportsArt V886 Verso 3-in-1 Crosstrainer ECO-NATURAL Status Line, SportsArt G576R Recumbent Ergometer ECO-POWR Status Line. The private sector, in general, is also responsible for a large proportion of the carbon emissions that are accelerating global warming, so they have a duty to lower their impact. Marcellin, F. 2022a. Meet the 2020 consumers driving change. We can also enlist the ideas and help of our clients to grow a greener and healthier business. What are the benefits for businesses which implement strong sustainability programs?Private businesses that set sustainability targets, invest in renewable energy and pressure their supply chains to become more sustainable are more attractive companies for investors. The term refers to alternate means of moving your body, including low-impact workouts, stretching, and nature walks. To watch Balanced Bodys brief video on its initiatives, go to bit.ly/3PsxzJ2. When it comes to heating water, notes Honas, Tankless water heaters can be a great solution. Accessed May 30, 2022. epa.gov/water-research/net-zero-resources. On top of that, the health and fitness clubs in the US have more than 184 gym members in total. A workout with rowing machines - glide as if on water Published : We have not had great success with their durability. As leisure facilities closed, so too did permanent outdoor gyms in parks around the UK. This service provider offers consultations on business operations: It comes exclusively from Germany. For example, when Chris and I ran our second relay race in the Akron Marathon, we had a couple of team members drop out at the last minute. Eco-friendly gyms provide people with a way to improve their fitness and health while simultaneously helping the environment. They seek out products and services that are green and socially responsible. Accessed June 7, 2022: ibm.com/thought-leadership/institute-business-value/report/consumer-2020#. Ample and Organized Waste Bins Fans enjoy snacks while watching sports. Customers are very happy that weve moved to recyclable packaging products. This article provides an overview of sustainability issues that challenge the fitness industry, the steps that some market leaders are taking to forge change, some ways to improve sustainability practices and the potential benefits to your business. Sustainable materials. Honas notes that windows provide numerous options for improving energy efficiency, including additional glass panes for insulation, films to reduce glare and block ultraviolet rays, mirrored glass to reflect sunlight, and blinds to prevent direct sunlight from warming places. Active Wellness: The Healthy Life Company The solid wood used is obtained without exception from renewable stocks in North America and Germany. Tech-enabled fitness drives personalisation and immersive experiences. Ready for your Company to Become a Recognized Green Leader? Its time to incorporate sustainability into your business practice because maintaining our physical health relies on preserving the planets health too. At the core of this trend is making fitness more accessible and convenientand less dauntingwith emphasis on moving your body however, wherever, and whenever you can. People are adopting habits that support proactive, preventive health, with 73 percent of U.S. consumers engaging in wellness activities, be it healthy eating, meditation, or exercise. 2020 is a true testament to the growing gym industry trends where the global gym industry is worth $96.7 billion. A responsible approach to our environment is therefore part of everyday life at NOHrD and is deeply anchored in the company's philosophy. You can find our contact information in the privacy policy, among other places. While it can be overwhelming and cost-prohibitive to consider radical change, its doable for anyone to use the suggestions here to integrate sustainability initiatives into their businessone step, one day at a time. Sustainability practices are inextricably linked with human health and well-being. Unplugging exercise equipment after shut down to prevent leaking energy or phantom energy is another good green practice to lower energy consumption. In the fitness industry, it's often paired with words like "eco gym" and "green fitness" which refer to the practice of reducing buildings' carbon footprints in order to help the environment. Gyms can use hundreds of thousands gallons of water per year to fill pools, run showers, operate HVAC, and clean the facility. You have to initially take a hit with cash, but its the right thing to do, says Endelman. The global gym industry is worth $96.7 billion in 2020, with more than 184 million gym members in total. Endelman notes that suppliers typically want to satisfy customers, but its up to customers to tell them to be green in their practices. Local vendor relationships also improve community goodwill and add marketing opportunities. Endelman notes that transforming Balanced Bodys lighting paid for itself within 3.5 years. The awareness of caring for the environment has also reached sports. Fitness encompasses more than just exercise and the physical body. As a result, there are many challenges for all those involved in this ecosystem. Les Mills. Integrating [that approach] into the business is natural, says Ken Endelman, founder and CEO of Balanced Body, in Sacramento, California. Monika Metro is a content writer for Green Business Bureau with a passion for conservation, ecology, climate change, and giving back to her community. As a change towards sustainable fitness rather than get-fit-quick alternatives continues to rise, there are various . Better insulation can significantly impact energy use. FLSmidth adopt's Microsoft solutions for industry-wide sustainability transformation FLSmidth believes Microsoft technologies can help it become the sustainability leader in the mining and cement industries by measuring, tracking, analyzing, and reporting its progress, all while delivering greater insights from its sustainability data. My vision is for The Sustainability Report to be the leading publication of its type and become a fundamental resource for those trying to make the world better through professional sport. IBM. Sustainability challenges for the fitness industry, like other business sectors, fall into three broad categories: reducing energy use, reducing waste (particularly from plastics) and reducing pollution. Renewable energy comes from natural sources that are constantly replenished, such as solar, wind, hydropower and geothermal energy. (See Generating Interest in Energy-Generating Equipment, below. So measurement is the first step. 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